Authentic Brands Group and landlords Simon Property Group and Brookfield rescue the Forever 21 empire. The consortium’s bid of $81.1 million was accepted after no rival bidders qualified to challenge the offer, according to the court filings. According to sources, Forever 21 co-founders Do Won and Jin Sook Chang are no longer involved and the new owners have initiated a search for a CEO.
WHO: Forever 21 was founded in 1984 by South Korean husband-and-wife duo Do Won Chang and Jin Sook Chang and through the decades has remained a privately held company. At the time of filing for bankruptcy Forever 21 had over 800 stores globally, and at its peak was doing more than $4 billion in sales annually.
WHY: The California-based retailer lost its way over the past five years, with experts citing changing trends and consumer tastes, and missteps by the company filing for Chapter 11 bankruptcy protection in the US in September. The company has struggled to raise money to exit bankruptcy, with potential lenders and buyers balking because of poor sales and the founding Chang family’s insistence on maintaining control.
IN THEIR OWN WORDS: “Forever 21 is a powerful retail brand with incredible consumer reach and a wealth of untapped potential,” said Jamie Salter, founder, Chairman, and CEO of ABG, said in a statement. “We’re looking forward to working with the Forever 21 team and our global partners. Together, we’ll revitalize the brand’s core business and connect with audiences around the world through new product offerings and experiences.”
“If we are successful at turning it around, we will make money at F21 and we will make our rent,” Simon Property CEO David Simon said.
DETAILS: